Hmmm…an example of how consumerist culture is destroying old folklore…from the article:

“So there it is: a way to speed straight to the happy ending, without stopping to think about the story along the way. It’s a great way to sell just about anything, but it’s also precisely the opposite of what makes fairy tales compelling in the first place. The modern, commercial fairy tale contains no conflict, no resolution, no questions unresolved, no larger issues to explore. Once the princess climbs down from the tower, or the ball comes to an end, you’re left with nothing to talk about at all.”

Perhaps another way that we are dumbing down a future generation.